![]() ![]() ![]() By July 2013, it had sold 100,000 copies. Within days of its launch, the song entered the top 10 chart of iTunes. ![]() The safety campaign video went viral through YouTube, quickly being sharing all over social media. The public service announcement campaign was launched by Metro Trains Melbourne to promote rail safety. Dumb Ways to Die, the world’s most shared Public Service Announcement (PSA), hit the internet in November 2012.
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